Board and Cork Concept Brand Development

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New Brand Development

This project I carry a bit close to the chest. If you know our family at all our heard us speak, we often talk about an event/thing we call "Sundown." It's a time where you grab the ones you love at the end of the day and have some wine, cheese, and charcuterie. It's an opportunity to refresh and reset. If you ever traveled to Europe at 5pm, you see this all over from the tiny French cafes to the Italian countryside, what they would call "aperitivo." which roughly translates to "eating awakens the appetite." That could be one goal of it...but honestly, it's an opportunity to connect. 

Board and Cork is the perfect blend of the French, Italian, & California lifestyle! I wanted to bring all these cultures together. Searching for old woodcuts prints that I could scan to bring it all together. I enjoy the craftsmen ship of Woodcut artists. An artist carves an image into the surface of a block of wood—typically with gouges—leaving the printing parts level with the surface while removing the non-printing parts. Areas that the artist cuts away carry no ink, while characters or images at surface level carry the ink to produce the print.